evansvillemedia.com

It’s the day that analog TV was to fade way. But no…

All of the major network Evansville stations were all set to pull the plug on their old transmitters and enter the digital-only age. But WEHT is either unready or unwilling to make the change on-time. So the other stations (WEVV, WFIE, WTVW) were left with the decision to move ahead and turn down their analog xmtrs, but chance the loss 10-15 percent of their audience (which would default to the only full-power analog station, WEHT)… or wait until the new D-Day of June 12th and have all stations suffer the same fate at the same time.

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As part of the run-up to the analog TV shutdown in next month, four Evansville stations will again be alerting analog viewers of the shutdown by interrupting analog programming at 6:30pm. The stations participating are WEHT, WEVV, WFIE, and WTVW. (WAZE is not participating again.) The test will last for five minutes.

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A recent report by the Centris market research firm says that about 40 million homes will be left without over-the-air service come 2009… and the government’s DTV education campaign isn’t telling them the whole story.

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